LEDWALL ROOF SCREEN
A large 250 square meter digital out of home system equipped with Nichia LEDs for Samsung's HDV
One of the first and largest advertising maxi screens made in Europe which represented an absolute record and demonstrates, eight years after installation, the resistance of quality over time.
A record-breaking installation for Samsung. The one in Viale Certosa is a spectacular LED giant screen made by TecnoVISION for the famous Korean company with the aim of creating a strong impact in the heart of the ‘Fiorenza’ junction, the largest motorway junction north of Milan. The 250 m2 MT2525 model replaces the previous front light system, alongside the institutional box letter sign. With its 39.6 x 6.3 m, the LED giant screen is one of the largest in Europe, stands at a height of 34m and boasts a resolution of 1584 × 252 pixels as well as a brightness of 5200 nits. . The display thus dominates the city with clear and perfectly visible images even in broad daylight. “The strong presence of the Samsung brand in viale Certosa is a welcome message to all those who enter the city and represents a strategically important presence also on the occasion of Expo 2015”, comments Luca Danovaro, Corporate Marketing Director of Samsung Electronics Italia. It is a dynamic and strategic choice which, thanks to a remote connection and the flexibility guaranteed by the media support, can change the message displayed every day, giving visibility to the numerous SAMSUNG products. The technical study and installation of the screen were again entrusted to DEFI Italia, holder of the concession, which followed the project in close collaboration with Cheil Communications Italia and TecnoVISION. “It is a source of great satisfaction for us to have won yet another technical challenge, proud to have carried out this project for our most important client.” declares Giuseppe Boggio Merlo, COO of DEFI Italy.
- Supply of outdoor ledwall system
- Structure design and engineering
- High-altitude installation of the maxi system
- Dismantling of an existing light sign
- Emergency service within 2 hours from the call
- Digital Signage software in programmatic
Maxi advertising billboard
The context
The ledwall screens installed on the roof often take the place of traditional luminous signs previously installed so as to transform themselves into digital billboards that can be attached to multi-customer digital out of home circuits. Advertising on digital outdoor systems is increasingly requested and appreciated by advertisers, especially when it is broadcast by giant and iconic systems. As a matter of fact, the maxi LED billboard made for the DEFI outdoor dealership, in addition to its imposing size and extraordinary quality, also enjoys a splendid position overlooking one of the main roads leading into Milan.
Some installations
Maxi billboard
Dimensioni straordinarie
Samsung
Visibilità senza pari
Objectives achieved
- Largest LED plant in Europe (at the time of installation)
- Creation of an iconic giant screen
- Remote content management
- Full advertisers' satisfaction with stunning image quality
