DIGITAL MENU BOARD AND VIDEOWALL LA PIADINERIA
One of the most successful signs with over 265 restaurants has chosen Tecnovision Digital Signage.
Digital menu boards in videowall format are extremely effective and functional tools to better communicate your offer and increase the average receipt.
The adoption of digital signage is an essential step for all fast food chains that aspire to be able to better promote their range of offers by providing up-to-date information through digital content. In fact, by means of video wall screens that can be updated remotely and in real time, it is possible to present each product with photos and videos of the highest quality and modify the price lists and promotions in a timely manner, even if necessary, correlating the schedule to the actual sell out
In the specific case of La Piadineria, the company after having fully embraced the reasons for digital signage, has started a process of systematic implementation of the digital Menu boardson all the new openings and restyling and at the same time a progressive transformation of the static supports of the entire chain In addition to the menus, the format often involves the installation of a videowall composed of two or three screens aimed at conveying content in the room and where possible visible from the outside of the store.
Solutions and services
Digital menu board and videowall
Digitisation of traditional printed menus positioned at the upper end of the sales counter (Menu board) represents the central element of the implementation process of the digital communication circuit of La Piadineria; additional supports that are adopted tactically according to the specific needs of each store.
La Piadineria digitised sales points
The context
The catering sector in recent years has been the protagonist of a significant process of revolution and evolution, which has led to the birth of numerous new formats and has imposed the stylistic and functional redesign of many traditional stores. Piadineria has quickly become one of the most successful signs in the history of Italy and is managing the period of pandemic with courage and foresight so as to be found fully prepared as soon as humanity manages to leave behind the dark period imposed by Covid.
Objectives achieved
The adoption of screens managed remotely through extremely advanced software such as FluidNext guarantees the achievement of important objectives.
- Update the price lists in real time on all points of sale
- Presenting products in a functional and emotional way
- To encourage impulse purchases for use
- Communicate promotions, news and call to action marketing in an emotional way
- To increase the sale of specific or higher value-added products
- Implement new trade marketing formats
- To encourage the visit of the upper floors in multi-level stores
- To convey informative contents in a more efficient and incisive way
