Digital menu boards Restaurant Digital Signage Digital menu

DIGITAL MENU BOARD FOR RESTAURANTS

It presents the menu, products and offers in a clear and incisive way, adding an emotional component

Modern catering is based on extremely advanced formats in terms of design and functionality, quality and efficiency of the offer. In this scenario, digital communication is considered increasingly relevant due to the multiple advantages it offers.  

What digital menu boards are and how they work

The static menus traditionally positioned in the upper strip of the wall behind the sales counter or the cashier perform an informative function that is often decisive in the choice of products that customers will purchase. The replacement of printed signs with screens, video walls or led walls allows you to maximize the communicative potential of these strategic supports, so as to achieve the many advantages described below. Depending on the specificity of the formats and characteristics of the individual stores, it is possible to choose from numerous categories of screens so that they can be perfectly integrated into the context and clearly visible by users.

Digital menus help increase sales

Producing high-level content to present the menu in an enhancing way with photos, animations and videos that are able to enhance its characteristics and quality has become a consolidated practice necessary to emerge and achieve results on the web, social networks and delivery apps. Digital signage systems allow you to convey emotional and stimulating contents right when the customer’s choice of purchase is determined so as to be able to influence their decisions. In fact, the most frequent and appreciated result by retailers is to generate additional sales , even more so when they focus on the promotion of specific pre-packaged menus and on accessory items to the main references.

Change the menu and prices in real time across the entire chain

Among the many advantages offered by the introduction of digital screens, one of the most important is the possibility of changing prices and descriptions in real time and being able to vary the type of products offered according to the time slots or additional contextual variables such as the weather or traffic conditions. It should be noted that thanks to the FluidNext software, in order to change the prices it is not necessary to produce replacement video content but by means of the dynamic templates it is enough to change the value so that the contributions are regenerated immediately proposing the correct numbers as set.

Screens of multiple formats to meet every need

Each sign has its own characteristics of design and distribution of spaces, for this reason, the format of the screens can vary a lot according to specific needs. Despite this necessary premise, there are standard solutions that in most cases are compatible with the overall dimensions and offer an efficient compromise from all points of view.

Specific formats for the catering sector aimed at maximizing the return on investments in digital signage

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Produzione contenuti format digital menu board overlay

CREATIVITA’ ESEMPLIFICATIVE

MARZO 2021

Dopo il successo conseguito con Eataly, la famiglia Farinetti inventa e lancia un altro rivoluzionario format retail pronto a sbarcare nelle principali città del mondo. Enel X è partner del progetto e presidia la location al meglio presentando per la prima volta i Totem outdoor Juice Box realizzati da Tecnovision.

MARZO 2021

Dopo il successo conseguito con Eataly, la famiglia Farinetti inventa e lancia un altro rivoluzionario format retail pronto a sbarcare nelle principali città del mondo. Enel X è partner del progetto e presidia la location al meglio presentando per la prima volta i Totem outdoor Juice Box realizzati da Tecnovision.

MARZO 2021

Dopo il successo conseguito con Eataly, la famiglia Farinetti inventa e lancia un altro rivoluzionario format retail pronto a sbarcare nelle principali città del mondo. Enel X è partner del progetto e presidia la location al meglio presentando per la prima volta i Totem outdoor Juice Box realizzati da Tecnovision.

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