TOTEM OUTDOOR FOR URBAN FURNITURE
Avip starts the digitization of heritage by creating the first outdoor totem circuit in the Turin shelters
Another prestigious DOOH concessionaire has chosen Tecnovision as a technological partner for the supply of outdoor totems and led walls for the development of its network
The digital transformation of advertising systems is perfectly consistent and well represents the evolutionary trend of increasingly smart and connected cities. Digital out of homesystems thanks to highly defined and bright latest generation screens (outdoor LCD totems and modular LED wall displays) they give greater value to poster spaces of all types and formats, significantly amplifying the effectiveness of advertisements and creating new communication opportunities between institutions and citizens. For over fifty years, Avip has been one of the leading companies in outdoor advertising or in the implementation and marketing of street furniture and billboards advertising circuits. To start again after the disastrous year two thousand and twenty, the dealership decided to immediately ride the manifest opening of the Municipality of Turin to the installation of digital screens, previously prohibited. For this reason, it has commissioned Tecnovision to supply seventy-five-inch outdoor LCD totems to be installed to replace the traditional analogue backlight panels already present in correspondence with the bus shelters that AVIP has in concession for as regards advertising exploitation.
Solutions and services
The circuit of digital shelters and led walls
The outdoor advertising market has been the protagonist of a sudden and transversal digital transformation process in every context and format. In recent years it has been further accelerated due to the ideal convergence of several factors, including: lowering the cost of technology, the advent of programmatic buying platforms and increasing openness by the Bodies responsible for issuing the necessary authorizations. Permanent billboards, billboards, street furniture and maxi formats were all affected by an inevitable digitization intervention that continues and will continue inexorably until the achievement of a homogeneous media and territorial coverage focused on the main provincial capitals and the most relevant environments such as: airports, stations, shopping centers, fairs, amusement parks, outlets … so that we can offer satisfactory planning packages for advertisers.