EXPERIENCE STORE LEDWALL AND TOTEM
The collaboration with Enel X is increasingly intense and the results are "very visible".
From concept design to the realisation and implementation of the digital out of home Juice Boxes through the extraordinary Enel X Store of Corso Francia in Rome.
Enel’s greenest and most innovative soul is increasingly active and committed on multiple fronts, including the construction of the Juice Box charging station network. Part of these, they will be equipped with a large format high brightness LCD display to compose a new digital out of home communication circuit complementary to the existing digitised street furniture To give a concrete overview of the width and quality of its range of solutions and services, Enel X has created the first experiential flagship store located in one of the most urban traffic areas of the capital.
Solutions and services
Digital Signage systems
The context
Developing a flagship store focussing on creating an emotional customer experienceis a very challenging goal that necessarily passes from the conception and realisation of multiple custom installations both in terms of hardware and human interface applications. Tecnovision, with decades of experience and a team with interdisciplinary skills, specialises in the realisation of complex projects that it is able to realise and manage in end to endmode or simply supporting the customer only in some parts of the project.
Digital installations
Objectives achieved
Thanks to its spectacular flagship, Enel X is now able to represent in a concrete and easily usable way the plurality of services and solutions that characterize its multi-target offer package.
- Through the ledwalls on the facade, create great visibility on the point of sale and achieve a revenue component accessory to the core business through the marketing of the advertising spaces transmitted in a part of the schedule.
- Outdoor totems communicate to passers-by near the store the promotions and activities that take place in the location.
- Interactive media allows users to acquire information about products and services independently and quickly, enriching the communication process with playful and entertainment components
- Creation of a third row format to reduce the negative impact of deserted stadiums due to Covid
- To improve the quality of communication and entertainment in areas reserved for corporate hospitality.
