DIGITAL SIGN ON THE FACADE
Transformation of a traditional neon sign into an extraordinary shaped LED screen
A spectacular shaped ledwall system made to measure and installed on the facade to characterize the company’s new Milan headquarters.
The head quarters of large companies are often located in streets and primary areas characterized by large pedestrian and traffic flows, which is why they lend themselves to being enhanced by installing a digital sign or a maxi LED screen that allows branding to be combined with digital out of home communication.
Solutions and services
Unconventional ledwall screen
The context
Cities are increasingly smart and digitized and in this scenario traditional signs, although they will always continue to exist, have the limit of not allowing dynamic and integrated communication with social media unlike ledwall screens which are able to best enhance the media potential of affissive positions.
Objectives achieved
Transforming the traditional neon sign into a digital installation with an unconventional format.
- Increase the visibility of the building
- Transforming a traditional sign into a communication opportunity
- Communicate dynamically with content that can be updated in real time
