DIGITAL BILLBOARDS LEDWALL AND TOTEM OUTDOOR
Digital posters, vertical ledwall banners and outdoor totems for gas station digital signage
Petrol stations are points of sale with great media potential that can obtain important results from the implementation of digital communication solutions
The Q8 network of petrol stations with over three thousand points of sale stands out on the market thanks to a format characterized by great attention to design and innovation. This assumption made the collaboration between Tecnovision and Kuwait Pretroleum Italia Spa extremely stimulating and herald of important and concrete results, in fact in the space of a few months it was possible to give rise to the implementation of numerous systems of multiple types and formats. The traditional paper posters conventionally positioned at the bottom of the station lend themselves to being transformed into high-impact and effective digital billboards, which is why outdoor led walls with a four-point eight-millimeter spacing have been installed to ensure excellent quality of the image. even from a short distance. For the communication of prices, on the other hand, we proceeded with the implementation of vertical LED banners applied on the uprights of the carpentry columns placed at the head of each access lane to the refueling pumps. To complete the range of solutions that make up the digital signage set-up kit chosen by Q8, there are the free-standing outdoor totems equipped with a high-brightness LCD display that is able to guarantee excellent visibility of the image even in conditions of direct sunlight.
Solutions and services
LED wall screens and outdoor LCD totems

The context
Q8, as regards the implementation process of digital signage supports in service stations, can be defined as the Italian pioneer in the sector. In fact, after the first pilot installations, the project is taking shape becoming a characterizing feature of the new openings and restyling processes.
Objectives achieved
- Clear price communication even from a great distance
- Carrying out promotions aimed at increasing sell out and up-selling
- Break down the time to market
- Add a distinctive trait to the design of your stores
- To increase the sale of specific or higher value-added products
- Create a proprietary media circuit