Sideline San Siro virtual overlay giant screens


led sidelines San Siro ledwall maxi screens 6 pitch digital overlay

From 2020 San Siro is the first stadium to be equipped with two 4K sideline systems for virtual overlay

For over ten years we have been the technological partner of the San Siro Stadium and of the Milanese clubs for the supply and ordinary and extraordinary operational management of all digital communication media and collateral services.

The San Siro Stadium with over a thousand square meters of LED wall surfaces has become one of the most advanced in the world in terms of technological equipment intended for the enhancement of sponsorships and information for spectators. The double row of 6 mm pitch perimeter LED banners. with a linear extension of almost five hundred meters, it represents unparalleled excellence capable of guaranteeing an extremely sharp image rendering even in close-up television shots. The two ledwall screens, 10 mm pitch. they have a total area of over four hundred square meters for a resolution higher than the full HD standard. The digital signage system of the areas intended for corporate hospitality and the information LED banners located along the internal perimeter of the stadium area complete the technological set-up. The FluidNext software allows you to manage the contents of all media remotely thanks to a cloud base infrastructure and deliver innovative formats aimed at fan engagement.

Solutions and services

San Siro Digital Signage Experience

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The context

The football industry, particularly in recent years, is evolving a lot in terms of focusing on generating revenues ancillary to television rights. Consequently, the increase in revenus from the Stadium and sponsorships are two essential key factors and in both cases the digital communication systems are priority assets to offer quality infotainment to spectators and the best visibility to sponsors.
Moreover, the advent ofdigital overlay (territorial declination of the creatives displayed on the sideline led banners ) infinitely broadens the horizons in terms of international enhancement of sponsorship plans that can finally provide for a territorial declination of creativity and even customers and specific schedules according to the geographic area of event retransmission.

Photos of the systems installed

Objectives achieved

The ambitious goal pursued by the joint management of Milan, Inter and the management company of the San Siro stadium was to make the Meazza stadium one of the most innovative in terms of technological equipment dedicated to sponsorships and infotainment for spectators.

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The enhancement of sponsorships ,infotainment and fan engagement inevitably pass from the ability to communicate in a pervasive and exciting way with the public. 

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AC Milan and FC Internazionale continue to renew the trust given to Tecnovision over a decade ago thanks to the quality, reliability and innovativeness of the products and services offered.

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Reliability is what matters most when you get to be under the eyes of over a billion viewers all over the world at the Milanese derbies.

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