FASS Shopping Centre: an LED tower at the heart of the mall

• Create a recognisable visual landmark in the mall's central plaza
• Give brands a high-impact digital space for their campaigns
• Give the centre a channel for events, services and initiatives

An LED tower at the heart of the mall

Our role

Tecnovision built the indoor LED wall tower that dominates the central plaza of FASS Shopping Centre: a vertical volume clad in LED screens on several faces, visible from the ground floor and from the galleries on the upper levels. The project was developed in partnership with Pubblicitas, which runs the centre's digital communication system and its content, including 3D content, on the FluidNext platform.

The context

FASS Shopping Centre, promoted and developed by Villa del Mas, was conceived as a modern, technology-driven centre. Pubblicitas, a communication, marketing and events agency active in Sardinia for over fifty years, won the mall's digitalisation contract: the LED tower is its heart, flanked by digital totems along the visitor routes.