Il progetto in sintesi
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Il cliente
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For Banco BPM we created a network of totems with high-brightness 75-inch screens, placed in the windows of its most prestigious branches across Italy, in landscape and portrait configurations. The network is managed remotely with the cloud-based FluidNext digital signage platform, to inform and engage passers-by dynamically.
Bank branches are often located in historic centres and on main streets, and their windows are an important communication opportunity. Banco BPM launched a project to digitalise its main Italian branches and create a nationwide digital out of home network capable of becoming a true media channel. The goal is to strengthen the Bank's local communication and promote innovative formats for interacting with customers.
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Case study · Retail · Bank branches
The digital signage network unlocks the communication potential of the most prestigious shop windows
A network of totems with high-brightness 75-inch screens in the main Italian branches, managed remotely with FluidNext.
Bank branches are often located in historic city centres and on major streets, so their windows are often a very important communication opportunity. Banco BPM therefore chose to undertake a digitalisation project based on placing totems with large-format screens (75-inch, high-brightness) able to inform and engage passers-by in a dynamic, innovative way. The screen network is managed remotely via the cloud-based FluidNext digital signage platform.
High-brightness totems that turn branch windows into a dynamic communication channel for passers-by.
Role and context
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