Banco BPM: branch windows become media

• Making product communication faster and more effective
• Promoting new formats to showcase the local area
• Cutting down on printing and logistics for window posters
• Implementing innovative forms of cooperation with business customers

A digital out of home network in Banco BPM branches

Our role

For Banco BPM we created a network of totems with high-brightness 75-inch screens, placed in the windows of its most prestigious branches across Italy, in landscape and portrait configurations. The network is managed remotely with the cloud-based FluidNext digital signage platform, to inform and engage passers-by dynamically.

The context

Bank branches are often located in historic centres and on main streets, and their windows are an important communication opportunity. Banco BPM launched a project to digitalise its main Italian branches and create a nationwide digital out of home network capable of becoming a true media channel. The goal is to strengthen the Bank's local communication and promote innovative formats for interacting with customers.