Bluvacanze: the travel agency becomes immersive

A new way to experience the travel agency

Our role

Tecnovision and FluidNext digitalised the Travel Innovation Hub with high-brightness double-sided monitors, a 3x3 video wall of 55" screens in 4K synchronised with an audio system, and a station with three 24" monitors reminiscent of an aircraft interior. FluidNext software, with Smart Object and the Domination feature, lets staff generate promotions automatically and run content across all the screens in the store.

The context

Bluvacanze, a network of travel agencies, chose the digital revolution to offer its customers an unprecedented experience. Monte Rosa 91 was the starting point for a new idea of holidays and customer relationships, based on a modular, fully digital environment, with a personalised welcome and visual tools that make choosing easier.