Il progetto in sintesi
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Il cliente
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Tecnovision and FluidNext delivered a complete service: from design and digital signage configuration through to content production. The project boosts shop window communication with a custom-designed LED totem and enriches the store with a high-resolution, high-brightness indoor LED wall.
Dsquared2 is a prestigious fashion brand with over 70 stores in cities such as Milan, Paris and New York. The digitalisation of its Milan flagship store enhances the store's aesthetics and marks a step towards more modern, interactive communication, strengthening the brand's prestige in the world of fashion innovation.
Le soluzioni
Il video
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Ruolo e contesto
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Case study · Retail · Fashion and luxury
Design and glamour merge with digital innovation
A custom shop window LED totem and an indoor LED wall, with a complete service from design to content production.
Dsquared2, the prestigious fashion brand with over 70 stores in cities such as Milan, Paris and New York, has given its Milan flagship store an innovative upgrade in collaboration with Tecnovision and FluidNext. This digitalisation, which includes an LED wall and a shop window LED totem, not only enhances the store's aesthetics but also marks a step towards more modern, interactive communication, strengthening Dsquared2's prestige in the world of fashion innovation.
Two complementary installations, designed to catch the eye of passers-by at the shop window and enhance the store's interior.
A challenging project that boosts shop window communication with custom LED totems and an indoor LED wall. Tecnovision and FluidNext delivered a complete service, from design and digital signage configuration to content production, elevating the visual experience of this international brand.
Role and context
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