Dsquared2: the shop window goes digital

• Make the shop window more attractive
• Enhance the interior space
• Improve the customer shopping experience
• Strengthen the brand's image as an innovative label

Digital signage serving Dsquared2 style

Our role

Tecnovision and FluidNext delivered a complete service: from design and digital signage configuration through to content production. The project boosts shop window communication with a custom-designed LED totem and enriches the store with a high-resolution, high-brightness indoor LED wall.

The context

Dsquared2 is a prestigious fashion brand with over 70 stores in cities such as Milan, Paris and New York. The digitalisation of its Milan flagship store enhances the store's aesthetics and marks a step towards more modern, interactive communication, strengthening the brand's prestige in the world of fashion innovation.