Kia Energy House: electric mobility in 3D

• Transformation of the venue into a digital space created for an all-round brand experience
• Raising awareness of Kia products, as well as all Enel X Way charging solutions

A pop-up to tell the electric story

Our role

Tecnovision designed a digital signage system for the new Kia space to give visitors an immersive experience. The centrepiece of the set-up is a concave corner LED wall with anamorphic 3D content, flanked by round LCD touch screens inspired by the car's steering wheel. At the entrances, high-brightness digital shop windows and custom welcome totems offer a preview of products and offers.

The context

Kia Italia and Enel X created the Kia Energy House, the first brand store dedicated to the future of electrification and sustainable mobility. The Enel X Store on Corso Francia in Rome takes on Kia's colours and hosts a pop-up with digital content, test-drive cars and information on Kia's transformation into a sustainable mobility solutions provider. Every detail of the set-up reflects the brand's identity.