Il progetto in sintesi
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Il cliente
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Tecnovision designed a digital signage system for the new Kia space to give visitors an immersive experience. The centrepiece of the set-up is a concave corner LED wall with anamorphic 3D content, flanked by round LCD touch screens inspired by the car's steering wheel. At the entrances, high-brightness digital shop windows and custom welcome totems offer a preview of products and offers.
Kia Italia and Enel X created the Kia Energy House, the first brand store dedicated to the future of electrification and sustainable mobility. The Enel X Store on Corso Francia in Rome takes on Kia's colours and hosts a pop-up with digital content, test-drive cars and information on Kia's transformation into a sustainable mobility solutions provider. Every detail of the set-up reflects the brand's identity.
Le soluzioni
Il video
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Ruolo e contesto
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Case study · Retail · Automotive
The first brand store dedicated to the future of electrification and sustainable mobility is born
A concave corner LED wall with anamorphic content, round touch screens and digital shop windows for the Kia pop-up at the Enel X Store in Rome.
The Enel X Store on Corso Francia in Rome takes on Kia's colours to host the first pop-up store offering a fully immersive brand experience. A space with digital content, test-drive cars and everything you need to know about the future of Kia and its transformation into a sustainable mobility solutions provider.
Four solutions that turn the pop-up store into an immersive 360-degree brand experience.
The Enel X pop-up is a unique opportunity for Kia to tell its story and share its values in an immersive, engaging way. Every detail of the set-up is designed to reflect the brand's identity and give visitors a memorable 360-degree experience.
Role and context
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