Mondo Convenienza Palermo: the store becomes a screen

• Catch the traffic passing in front of the store
• Give the building a contemporary, recognisable look
• Communicate value by showing the products on promotion, not just the slogan
• Start the digital transformation of Mondo Convenienza stores

A custom ledwall for the new store

Our role

Tecnovision delivered the entire project. We custom designed the high definition outdoor LED screen, with a 6.25 mm pixel pitch and a resolution of 2560 × 880 pixels, and the custom structure that integrates it into the facade, perfectly framed by the building’s cladding. The screen is managed with the FluidNext software.

The context

Mondo Convenienza’s key message is value for money. With the LED screen the brand goes beyond the slogan: it launches promotions that put the products on offer in the spotlight. Palermo is the first of a long series of projects in which Mondo Convenienza will lead the digital transformation of its stores.