Siemens: the reception becomes an experience

• Promoting digital innovation
• Enhancing corporate branding
• Displaying augmented reality content

A headquarters that tells the story of innovation

Our role

Tecnovision renewed the image of Siemens Italia's Milan headquarters with state-of-the-art digital signage solutions. Large-format LED walls light up the common areas of Casa Siemens: a 2.6 pitch curved LED wall in the reception of the Galileo Building and a wall-mounted LED wall in the Leonardo Building. Completing the project is custom-made content that uses the illusion of depth to convey the brand's values.

The context

Siemens, whose history in Italy began in 1899, is a leader in digital and energy transformation, active in industry, infrastructure and mobility. Headquartered in Milan with an extensive network of branches and local offices, the company is at the forefront of electric mobility, smart grids, industrial software and intelligent building management. From enabler of Industry 4.0 to pioneer of Transition 5.0, Siemens wanted a headquarters that lived up to its vision.