Italy's largest shopping centre screen unveiled in Cagliari
At the new FASS Shopping Centre in Elmas, Cagliari, we built with Pubblicitas the largest LED wall in an Italian shopping centre, together with a network of digital totems.
The new FASS Shopping Centre in Elmas, just outside Cagliari, has unveiled the largest LED wall screen installed in an Italian shopping centre. It was built by Tecnovision together with Pubblicitas, our sales partner in Cagliari.
FASS is the largest retail complex in Sardinia: international brand stores, a large food area, services and the FASS Green Park, an urban park with 700 new trees. It is a few minutes from Cagliari airport.
A giant LED billboard at the heart of the mall
At the heart of the project is a large LED wall tower in the mall's central square, the largest indoor LED wall tower in Sardinia. It can be seen from every floor and also shows 3D content: a giant LED billboard designed to become the centre's visual landmark.
For brands it is a new, high-impact DOOH advertising space. For the centre it is the channel to promote events, openings and initiatives.
Shopping centre totems and a large screen by the lifts
The tower works together with a network of digital totems along the mall's main routes. On the upper floor, at the entrance to the lifts, a large screen welcomes visitors. All screens are managed remotely with the FluidNEXT platform.
Digitalising the mall, together with Pubblicitas
Pubblicitas, a Sardinian communication agency with over fifty years of activity, will manage the entire FASS digital communication system exclusively for ten years, renewable: the LED wall tower, the totems and the production of 3D content.
It is the first of a long series of projects. Together with Pubblicitas, we want to put Sardinia at the centre of a digitalisation process that brings it to the level of Italy's main cities.
Discover the full FASS project: the tower, the 22 LED screens and the videos →