Il progetto in sintesi
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Il cliente
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Tecnovision transformed the traditional backlit sign on the broadcasting tower into a giant circular LED wall more than fifteen metres in diameter, visible in 360 degrees from hundreds of metres away. Together with FluidNext, it then digitalised the reception with a curved LED wall, in harmony with the lines of the sign, which welcomes guests with immersive content.
The digital and lighting upgrade of the Cologno Monzese tower was much more than a simple installation. The ability to change creatives, the high brightness and the night-time lighting effects turned a functional architectural element into a source of outstanding visibility.
Le soluzioni
Il video
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Ruolo e contesto
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Case study · Corporate · Headquarters
The iconic broadcasting tower and the Cologno Monzese reception for a guaranteed wow effect
A LED ring over 15 metres in diameter on the broadcasting tower and a curved LED wall in the reception of the Cologno Monzese HQ.
One of Italy's most iconic LED wall signs towers above the Mediaset broadcasting tower. A ring more than fifteen metres in diameter ensures great 360-degree visibility from hundreds of metres away. The ability to change creatives and the installation's high brightness, enhanced by night-time lighting effects, have turned a functional architectural element into a source of outstanding visibility.
The same harmony of curved lines connects the sign on the tower and the LED wall welcoming guests at the entrance.
The traditional backlit sign that stood on top of the Mediaset broadcasting tower has been transformed into a giant circular LED wall visible from kilometres away. The curved screen guides guests to the reception of the headquarters building, delivering a WOW effect.
Role and context
DOOH network
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