Mediaset: a LED ring on the Cologno tower

• Giving the most iconic element of the headquarters an innovative, high-tech impact
• Making the tower more striking and emotionally engaging

An iconic sign lights up the Mediaset tower

Our role

Tecnovision transformed the traditional backlit sign on the broadcasting tower into a giant circular LED wall more than fifteen metres in diameter, visible in 360 degrees from hundreds of metres away. Together with FluidNext, it then digitalised the reception with a curved LED wall, in harmony with the lines of the sign, which welcomes guests with immersive content.

The context

The digital and lighting upgrade of the Cologno Monzese tower was much more than a simple installation. The ability to change creatives, the high brightness and the night-time lighting effects turned a functional architectural element into a source of outstanding visibility.