Urban Vision: giant LED walls in premium locations

• Installation of unconventional displays

Technology partner of the Urban Vision digital billboard network

Our role

We are Urban Vision's technology partner for building and managing its digital billboard network: giant screens for installation on scaffolding, LED wall digital billboards on freestanding structures, 3D LED wall installations and outdoor totems. The collaboration, strengthened over the years, has gone beyond the conventional supply of LED wall screens: digital out of home, once a simple rich-media installation, has become an essential, defining part of today's core business and a lever for future scalability. For this reason our role as technology partner has taken on strategic importance, going beyond that of a mere supplier. Our expertise in managing all the complexities typical of temporary digital networks has been combined with new formats, particularly curved and corner ones, that enhance 3D content and the wow effect.

The context

Urban Vision was one of the first Italian outdoor media companies to create and develop the market for temporary giant billboards linked to building façade renovation sites. Over the years it became the market leader in giant building wraps, and in 2015 it embarked on a far-sighted path to develop its own network of digital out of home installations.

The outdoor advertising market has undergone a rapid digital transformation across every context and format, accelerated in recent years by the convergence of several factors: greater accessibility of technology, the advent of programmatic buying platforms and the growing openness of the authorities responsible for issuing permits. Permanent billboards, signage, street furniture and giant formats are all affected by a digitalisation that continues and will continue, until there is uniform media and geographic coverage in the main provincial capitals and in the most relevant environments, such as airports, stations, shopping centres, trade fairs, amusement parks and outlets. The goal is to offer advertisers satisfying media planning packages.