Olimpia Milano: the Forum becomes a digital arena

• Turning the match opening into a show, with player and line-up presentations through bespoke videos and infographics
• Display of scores and statistics
• Display of live match footage
• Broadcasting sponsors' advertising content
• Delivery of fan engagement formats

Where sport and technology meet

Our role

Tecnovision brought its expertise to digitalise not only the arena but also the hospitality suites of the Assago Forum. The project includes a motorised LED cube with 4x6 metre faces, 40 metres of LED perimeter boards synchronised with the cube from a single player, and LED screens on a movable structure for the hospitality areas. FluidNext, Tecnovision's proprietary content management software, integrates with the game systems and with external applications.

The context

Pallacanestro Olimpia Milano is the club with the most titles in the Italian championship and one of the most prestigious in Europe. It has made the Assago Forum its home, a place where fans and sponsors experience sport and technology together. The goal was to offer spectators unique entertainment and give sponsors top-level communication tools.