Il progetto in sintesi
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Il cliente
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The collaboration began with the first LED wall installations in Milan's airports and, thanks to excellent feedback from advertisers, typically luxury brands, expanded on several fronts. After Malpensa and Linate, IGP Decaux entrusted Tecnovision with the digital posters for the Rome metro tunnels: special screens able to withstand mechanical stress, very high humidity and the build-up of fine ferrous debris. Considered a best practice, these custom LED walls were replicated in different formats for the main stations of the South African metro.
JCDecaux is universally recognised as the leader and benchmark in outdoor advertising, thanks to the global reach of its network and its close attention to the quality of its installations. The group's portfolio, of which IGP Decaux is the Italian subsidiary, focuses mainly on airport, metro and street furniture advertising.
Le soluzioni
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Ruolo e contesto
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Case study · DOOH · Airports and metros
LED wall screens for Milan's airports and the Rome and South Africa metros
From Malpensa and Linate to the Rome and South Africa metros: LED walls and totems designed for hostile environments, with no compromise on quality.
IGP Decaux, the Italian subsidiary of JCDecaux, the world leader in outdoor advertising, entrusted Tecnovision with some of its most demanding LED wall installations: LED banners and maxi totems at Malpensa and Linate airports, digital posters in the Rome metro tunnels and, on the same model, screens for the main metro stations in South Africa.
Special LED wall installations, custom-designed for airport hubs and metro tunnels.
Global out of home advertising leader JCDecaux and its Italian subsidiary IGP Decaux entrust Tecnovision with building LED walls and totems for metro tunnels and airports.
Role and context
DOOH network
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