Mondadori: digital, lightly read

Case study · Retail · Bookshops

Mondadori: digital, lightly read

A delicate, harmonious intervention to make a historic venue tech-savvy and contemporary while preserving its mission and the way it is enjoyed

LED walls, art wall and touch screens for over 50 Mondadori bookshops

For over 15 years Tecnovision and FluidNext have been digitalising Mondadori stores, up to the flagship under the arcades of Piazza del Duomo in Milan.

• Client: Mondadori
• Market: Retail · Bookshops
• Solutions: Monitors, touch screens, art wall and LED wall
• Installations: Over 50 digitalised stores
• Location: Piazza del Duomo, Milan
• Partnership: For over 15 years

Mondadori, over a century of culture and publishing progress, keeping pace with the times

Mondadori, founded in 1907 by Arnoldo Mondadori, has grown from a small printing works into a pillar of Italian publishing. Today it remains an internationally recognised symbol of culture and reading. A driver of change, Mondadori, together with Tecnovision and FluidNext, has for over 15 years enhanced the spaces and design of more than 50 digitalised stores, including one of the most prestigious, under the arcades of Piazza del Duomo. And Mondadori bookshops continue to grow in volume and new openings.

Goals achieved

Monitors, art wall and giant LED wall: the solutions for Mondadori

Technologies integrated into store design to enrich the shopping experience without distracting from reading.

Digital signage for the new world of books

Under the arcades of Piazza del Duomo, stretching to the corner of Via Mazzini, the doors of the new Mondadori Store open. Tecnovision and FluidNext are the ideal synergy for combining digital signage with the art of publishing, offering an unprecedented experience that harmonises technology with the pleasure of reading.

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