ODStore: a digital skin for every store

• Encouraging customers to visit the stores

From static banner to the first retail media network

Our role

The first challenge ODStore set Tecnovision was to turn the stores' static banner into a true digital skin for the shop: today 15 stores have a giant 2.5 pitch LED wall banner, with content kept constantly up to date by FluidNext Studios. The project also includes the LED wall windows of the store in Piazza Duomo in Milan and over 80 totems positioned near the promotional islands. With the integration of FluidNext in 2022, ODS Media Network was born, one of the first retail media networks on the Italian market, with campaigns from brands such as Nestlé, Loacker, Mondelez and Lindt.

The context

ODStore is Italy's largest chain of sweet and savoury products, with its own-made products, a wide own-brand assortment and a selection from the best brands. It has more than 120 stores in Italy and is constantly expanding, abroad too since 2024. Its spaces combine refined interiors and designer furnishings, into which digital signage fits naturally.