Il progetto in sintesi
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Il cliente
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The first challenge ODStore set Tecnovision was to turn the stores' static banner into a true digital skin for the shop: today 15 stores have a giant 2.5 pitch LED wall banner, with content kept constantly up to date by FluidNext Studios. The project also includes the LED wall windows of the store in Piazza Duomo in Milan and over 80 totems positioned near the promotional islands. With the integration of FluidNext in 2022, ODS Media Network was born, one of the first retail media networks on the Italian market, with campaigns from brands such as Nestlé, Loacker, Mondelez and Lindt.
ODStore is Italy's largest chain of sweet and savoury products, with its own-made products, a wide own-brand assortment and a selection from the best brands. It has more than 120 stores in Italy and is constantly expanding, abroad too since 2024. Its spaces combine refined interiors and designer furnishings, into which digital signage fits naturally.
Le soluzioni
Il video
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Ruolo e contesto
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Case study · Retail · Sweet and savoury
The magic of taste and indulgence also comes through the eyes
Giant LED wall banners, LED shop windows and over 80 totems managed with FluidNext: ODS Media Network is born, one of the first retail media networks in Italy.
Thanks to its own-made products, its wide assortment of own-brand items and a varied selection from the best brands on the market, ODStore now has more than 120 stores across Italy and is constantly expanding, abroad too since 2024.
Four integrated solutions that turn the stores into spaces of light and a media network for brands.
The refinement of the interiors blends harmoniously with the quality of the furnishings, chosen for their innovative, distinctive design, creating spaces that are true works of style. Digital signage fits naturally into this setting, elevating the consumer experience and strengthening communication through strategic content that drives sales and introduces cutting-edge marketing strategies.
Role and context
Totems and infotainment
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