Il progetto in sintesi
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Il cliente
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Avip commissioned Tecnovision to supply 75-inch outdoor LCD totems to replace the analogue panels in Turin's bus shelters: double-sided high-definition monitors that maximise campaign visibility on both sides. FluidNext software enables remote content delivery, advanced scheduling management and the integration of real-time data, such as ATP tournament match results. FluidNext Counter measures footfall near the installations, providing accurate audience data.
Avip, a leader in local outdoor advertising for over fifty years, is digitalising its installations to keep pace with the evolution of smart, connected cities. The journey starts with street furniture and medium formats, with the sale of advertising screens accompanied by full-service packages.
Le soluzioni
Il video
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Ruolo e contesto
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Case study · DOOH · Street furniture
The sale of giant advertising LED wall screens comes with full-service packages
Double-sided City Vision 75" monitors replace the analogue panels in bus shelters, with real-time content and FluidNext audience analytics.
Avip, a leader in outdoor advertising for over fifty years, is digitalising its installations to keep pace with the evolution of smart, connected cities. Digital out of home installations, equipped with latest-generation screens, enhance advertising spaces. To increase the effectiveness of its advertising, Avip commissioned Tecnovision to supply 75-inch outdoor LCD totems to replace the analogue panels in Turin's bus shelters.
Double-sided outdoor monitors and FluidNext software for more visible, measurable campaigns on the streets of Turin.
Digital out of home installations, whether LCDs, totems or LED wall screens, come to life thanks to FluidNext technology, which not only enables remote content delivery and advanced scheduling management, but also gives outdoor media companies innovative planning opportunities, including the ability to broadcast real-time content from countless sources, which in this specific case included live results of tennis matches played in the ATP tournament.
Role and context
LED walls for airports and metros
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