Avip: Turin's bus shelters go digital

• Creating the first digital street furniture network in Turin
• Consolidating the company's digitalisation journey
• Strengthening its positioning as a DOOH media company with clients and media agencies

The first digital street furniture network in Turin

Our role

Avip commissioned Tecnovision to supply 75-inch outdoor LCD totems to replace the analogue panels in Turin's bus shelters: double-sided high-definition monitors that maximise campaign visibility on both sides. FluidNext software enables remote content delivery, advanced scheduling management and the integration of real-time data, such as ATP tournament match results. FluidNext Counter measures footfall near the installations, providing accurate audience data.

The context

Avip, a leader in local outdoor advertising for over fifty years, is digitalising its installations to keep pace with the evolution of smart, connected cities. The journey starts with street furniture and medium formats, with the sale of advertising screens accompanied by full-service packages.