Il progetto in sintesi
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Il cliente
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Tecnovision and FluidNext supplied the digital installations for the Baldinini store on Via della Spiga in Milan. In the shop window, an LED wall made up of three staggered screens, framed by gold mirrored housings that enhance light and natural reflections. Inside, LED totems display messages, promotions, events and special offers in real time, with personalised content.
Baldinini, a prestigious name in Italian luxury footwear, began its journey in 1910 in San Mauro Pascoli. From a small artisan workshop it became a symbol of quality and design, conquering global markets such as Germany and Russia. Today the brand also focuses on a cutting-edge shopping experience, to stand out from the competition and communicate more effectively.
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Case study · Retail · Fashion and luxury
Baldinini embraces the digital future with Tecnovision on Via della Spiga
A shop window LED wall with three staggered screens and gold mirrored housings, plus LED totems for the Milan store on Via della Spiga.
Baldinini, a name that resonates with prestige in the world of Italian luxury footwear, began its journey in 1910 in San Mauro Pascoli. From a small artisan workshop it grew into a symbol of quality and design, expanding well beyond Italy's borders to conquer global markets such as Germany and Russia. Today, Baldinini is synonymous not only with high-fashion footwear but also with a cutting-edge shopping experience. By embracing digital signage technology, Baldinini has turned its stores into true theatres of interactive fashion. In particular, the store on Via della Spiga in Milan stands out for its digital installations supplied by Tecnovision and FluidNext.
Two solutions designed to enhance the elegance of the footwear and engage passers-by in front of the shop window.
Baldinini shows that tradition can evolve alongside innovation, building a bridge between its artisan past and the digital future of luxury retail. Choosing shop window LED walls allows it to stand out from the competition and communicate more effectively, offering a superior viewing experience compared with traditional displays.
Role and context
In-store LED walls and totems
Custom LED walls and totems
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