Baldinini: luxury lights up the shop window

• Increase the appeal of the shop window
• Drive sales of specific or higher-value products
• Convey visual content more effectively and powerfully

Artisan tradition, digital shop windows

Our role

Tecnovision and FluidNext supplied the digital installations for the Baldinini store on Via della Spiga in Milan. In the shop window, an LED wall made up of three staggered screens, framed by gold mirrored housings that enhance light and natural reflections. Inside, LED totems display messages, promotions, events and special offers in real time, with personalised content.

The context

Baldinini, a prestigious name in Italian luxury footwear, began its journey in 1910 in San Mauro Pascoli. From a small artisan workshop it became a symbol of quality and design, conquering global markets such as Germany and Russia. Today the brand also focuses on a cutting-edge shopping experience, to stand out from the competition and communicate more effectively.