Il progetto in sintesi
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Il cliente
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Tecnovision, together with FluidNext, managed a full-service package for Boggi: design of the displays, activation and configuration of the FluidNext platform, content production and logistics. The shop windows feature Dual Taller totems with dual vertical screens, which can be updated in real time across the entire network. FluidNext Studios handles video-making and post-production featuring the models of the collections.
Boggi Milano, a menswear fashion brand founded in 1939, operates mainly through single-brand stores and has over 220 stores in 58 countries. To give its stores a distinctive image, the brand decided to digitally extend its window displays. Boggi was the first brand to believe in the Totem Dual Taller project.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Case study · Retail · Menswear
The iconic transformation of Boggi's shop windows worldwide with a Tecnovision best-seller
Totems with dual vertical screens, FluidNext software and content creation: a complete service for the shop windows of a brand present in 58 countries.
Boggi Milano, the fashion brand specialising in menswear that operates mainly through single-brand stores around the world, now has more than 220 stores in 58 countries. In pursuit of a distinctive image for its stores, Boggi launched an initiative to "digitally extend" its window displays. The project took shape as a digital signage network created in collaboration with Tecnovision and FluidNext.
Hardware, software and video production in a single project to breathe new life into the brand's shop windows.
A project aimed at increasing the communication potential of the shop windows through the installation of totems with dual vertical screens. Tecnovision, together with FluidNext, managed a full-service package for this international company, including all the value-added services accompanying the hardware supply, which in this case covered the design of the displays, the activation and configuration of the FluidNext digital signage software platform, content production and logistics management.
Role and context
In-store LED walls and totems
Digital signage for beauty
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