Boggi Milano: the mannequin goes digital

• Introducing a new product based on the digital mannequin concept

Shop windows extended digitally

Our role

Tecnovision, together with FluidNext, managed a full-service package for Boggi: design of the displays, activation and configuration of the FluidNext platform, content production and logistics. The shop windows feature Dual Taller totems with dual vertical screens, which can be updated in real time across the entire network. FluidNext Studios handles video-making and post-production featuring the models of the collections.

The context

Boggi Milano, a menswear fashion brand founded in 1939, operates mainly through single-brand stores and has over 220 stores in 58 countries. To give its stores a distinctive image, the brand decided to digitally extend its window displays. Boggi was the first brand to believe in the Totem Dual Taller project.