Sephora: beauty goes digital

• Increasing the visibility and appeal of the stores
• Making the customer experience more immersive and rich
• Increasing sales of specific or higher-value products
• Implementing new trade marketing formats

Digital signage in Sephora's beauty world

Our role

Together with FluidNext, we brought custom-made LED wall screens seamlessly integrated into the furnishings, video walls, LCD monitors and totems to Sephora stores. The solutions cover the key points of the store: behind-the-till LED walls and video walls to drive upselling, displays integrated into the furnishings, high-brightness digital shop windows and digital animated tables near the entrances.

The context

In around 50 years Sephora has grown from a small perfumery to a world leader in beauty, thanks to an innovative, high-impact retail format. Today it has over 2,600 stores worldwide and more than 130 stores in Italy, and for years it has been ahead of the curve in integrating digital elements into its furnishings. With Tecnovision and FluidNext it is a best practice in digital communication in the sector.