Il progetto in sintesi
[[tv:sintesi-testo]]
Il cliente
[[tv:testo-intro]]
[[tv:testo-obiettivi]]
Together with FluidNext, we brought custom-made LED wall screens seamlessly integrated into the furnishings, video walls, LCD monitors and totems to Sephora stores. The solutions cover the key points of the store: behind-the-till LED walls and video walls to drive upselling, displays integrated into the furnishings, high-brightness digital shop windows and digital animated tables near the entrances.
In around 50 years Sephora has grown from a small perfumery to a world leader in beauty, thanks to an innovative, high-impact retail format. Today it has over 2,600 stores worldwide and more than 130 stores in Italy, and for years it has been ahead of the curve in integrating digital elements into its furnishings. With Tecnovision and FluidNext it is a best practice in digital communication in the sector.
Le soluzioni
Il video
[[tv:testo-video]]
Ruolo e contesto
Galleria
Clicca su una foto per ingrandirla.
Progetti correlati
Raccontaci il tuo progetto: dalla consulenza alla gestione dei contenuti, un unico partner.
Case study · Retail · Beauty
Sephora makes the most of digital signage, creating a valuable customer experience amplified by LED wall screens, totems and animated tables
Behind-the-till screens, displays built into furnishings, LED wall shop windows and animated tables: a digital, immersive in-store customer experience.
Over a period of around 50 years Sephora has grown dramatically and is now among the world leaders in its sector thanks to its highly innovative, impactful retail format. Globally it has exceeded 2,600 stores and has more than 130 stores in Italy. Together with Tecnovision and FluidNext, it is a best practice in digital communication in the beauty world.
Custom LED walls and displays integrated into the furnishings accompany customers through every area of the store, from the entrance to the checkouts.
Digital signage solutions enhance spaces and capture customers' attention. Strategically positioned LED wall screens, video walls, LCDs and totems drive impulse purchases and promote special offers, making every store dynamic and interactive.
Role and context
Digital communication
Ricevi in anteprima informazioni su nuovi prodotti, tendenze di mercato e progetti speciali. Iscriviti alla nostra newsletter per iniziare a ricevere le nostre news.
