Pinalli: it's digital, beauty

• Looking to the future by opening stores built around digitalisation

A digital network for beauty

Our role

Tecnovision and FluidNext support Pinalli in its rapid transformation, creating a digital network that connects every stage of the shopping experience. The stores feature LED walls in the shop windows, at the entrance and in the checkout corner, monitors and touch screen totems for browsing the e-commerce site, and outdoor LED wall signs. All installations feed into the Pinalli Media Network, managed remotely with FluidNext to show products updated according to actual availability.

The context

With over 70 active beauty stores, Pinalli is the third-largest player in the Italian beauty market and boasts one of the sector's leading e-commerce platforms. Its first Milan store, on Corso Buenos Aires, presents a completely new look thanks to a rebranding project. It is the sign of an Italian company growing rapidly from the provinces to the cities.