Il progetto in sintesi
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Il cliente
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Tecnovision and FluidNext support Pinalli in its rapid transformation, creating a digital network that connects every stage of the shopping experience. The stores feature LED walls in the shop windows, at the entrance and in the checkout corner, monitors and touch screen totems for browsing the e-commerce site, and outdoor LED wall signs. All installations feed into the Pinalli Media Network, managed remotely with FluidNext to show products updated according to actual availability.
With over 70 active beauty stores, Pinalli is the third-largest player in the Italian beauty market and boasts one of the sector's leading e-commerce platforms. Its first Milan store, on Corso Buenos Aires, presents a completely new look thanks to a rebranding project. It is the sign of an Italian company growing rapidly from the provinces to the cities.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Progetti correlati
Raccontaci il tuo progetto: dalla consulenza alla gestione dei contenuti, un unico partner.
Case study · Retail · Beauty
Tecnovision and FluidNext play a leading role in Pinalli's expansion in the Italian beauty market
LED walls in the shop windows, at the entrance and at the till, touch totems and LED signs: 200 displays in 80 stores managed remotely with FluidNext.
With over 70 active beauty stores, Pinalli is the third-largest player in the Italian beauty market. It boasts one of the sector's leading e-commerce platforms. With its first Milan store, opened on Corso Buenos Aires, it presents a completely new look thanks to a rebranding project that reflects the company's growth and its ever more contemporary approach. The brand found in Tecnovision and FluidNext the ideal partners for this constant, very rapid transformation.
Six solutions that accompany customers along the entire shopping journey, connected in a single digital network.
The partnership with Pinalli is not just about digitalisation but also about creating a true digital network that connects every aspect of the shopping experience.
Role and context
In-store LED walls and totems
Custom LED walls and totems
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