Il progetto in sintesi
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Il cliente
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Tecnovision developed and built The Cube Darsena, a floating LED wall cube with a viewing surface of over 250 square metres across four sides. A load-bearing structure able to support around 12,000 kilograms of screens was built on a floating platform, designed to be moved with a marine engine. The installation hosted live sports events with Gazzetta dello Sport, open-air cinema with Sky and interactive advertising formats.
The project was created in collaboration with Navigli Lombardi, the body that manages and enhances the waterways of the Navigli area, for Expo 2015 in Milan, and was also confirmed for 2016. Its position in the centre of the Darsena, an area of great footfall and prestige, guaranteed 360-degree visibility. The result was one of the most successful installations in the history of Italian digital out of home.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Case study · DOOH · Large outdoor installations
One of the most successful digital advertising installations in the history of Italian digital out of home
Four outdoor LED walls totalling over 250 m² on a floating platform: the DOOH installation built for Expo 2015 and confirmed in 2016.
"The Cube Darsena" is an innovative project created by Tecnovision in collaboration with Navigli Lombardi for Expo Milano. It is an imposing floating LED wall cube, one of a kind, that turned the Darsena into a landmark for advertising and entertainment. With a viewing surface of over 250 square metres, this outdoor LED wall hosted interactive events and involved high-profile sponsors, attracting the attention of hundreds of thousands of people. Its central position and four-sided structure make it a rarity in Milan's urban advertising landscape.
A floating platform and four adjoining screens for 360-degree visibility in the heart of the Navigli.
Tecnovision, in collaboration with Navigli Lombardi, the body responsible for managing and enhancing the waterways of the Navigli area, developed a one-of-a-kind digital project: "The Cube Darsena"
Role and context
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