Autogrill: the new stopover is digital

• Delivering information content more efficiently and effectively
• Increasing the average transaction value
• Increasing sales of specific or higher-value products
• Managing customer flows within the store more efficiently
• Making the most of high-attention spaces
• Implementing new trade marketing formats
• Encouraging visits to upper floors in multi-level stores

Digital signage that creates value in every Autogrill format

Our role

A complete project to digitalise communication media, designed to increase sell-out and enrich the customer experience. Autogrill's ambitious digital signage project covers almost all of its formats and brands, owned or licensed, with a full-service plan ranging from design to the implementation, management and maintenance of the entire network. The digitalisation of the displays follows the tightly scheduled plan of restyling and new openings.

The context

In recent years the food service sector has undergone a significant evolution, leading to the birth of many new formats and requiring the stylistic and functional redesign of many traditional outlets. Autogrill has successfully met the challenge of this generational leap, launching numerous successful new formats in just a few years and accelerating the restyling of its historic outlets.