Esselunga: digital signage in supermarkets

Contatti

Esselunga: a digital ecosystem for grocery shopping

Caso di successo

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Il progetto in sintesi

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Il cliente

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Obiettivi raggiunti

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A single ecosystem for all Esselunga touchpoints

Our role

Tecnovision and FluidNext created a digital signage network of around 2,000 screens, including video wall banners, scale displays, bar and department monitors and kiosks. Thanks to FluidNext Feed and a purpose-built Smart Object, Esselunga manages an auto-generated schedule of promotions and flyers, live and scheduled, across the entire network. FluidNext Studios also produced the content for the menu boards at the Bar Atlantic outlets.

The context

Founded in 1957 and a pioneer of supermarkets in Italy, the company based in Limito di Pioltello immediately grasped the value of digital signage as a tool for marketing, communication and process automation. By switching to digital flyers it anticipated trends, meeting consumers' expectations of a more connected shopping experience.

Le soluzioni

Le soluzioni del progetto

Il video

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Ruolo e contesto

Il nostro ruolo nel progetto

Galleria

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Progetti correlati

Altri casi di successo

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Horizontal digital menu boards in an Autogrill outlet

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Odstore sweet and savoury stores everywhere

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