Il progetto in sintesi
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Il cliente
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In Tecnovision and FluidNext, Eataly found the partners to make its stores iconic with the most innovative screens on the market. At Eataly Smeraldo, two transparent LED wall towers clad the columns of the glass lifts: an unconventional digital signage installation that enhances the venue and amplifies its communication potential. Eataly was also one of the first brands to take advantage of FluidNext software integrated directly into the screens, eliminating PC players.
Eataly, the emblem of Italian fine food, was founded in 2007 from an idea by Oscar Farinetti, debuting in Turin. From a single store it has become a global phenomenon, with locations in cities such as New York, Tokyo and Dubai, and embodies Made in Italy excellence around the world.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Case study · Retail · Fine food
Two transparent LED walls create a unique scene in the stunning setting of Eataly Smeraldo
Two transparent LED wall towers wrap around the glass lifts at Eataly Smeraldo in Milan: one of the largest transparent installations in Italy.
Eataly, the emblem of Italian fine food, was founded in 2007 from an idea by Oscar Farinetti. With its debut in Turin, it started a movement celebrating the quality and variety of Italian products. From a single store it has grown into a global phenomenon with locations in cities such as New York, Tokyo and Dubai, embodying Made in Italy excellence worldwide. In Tecnovision and FluidNext it found the ideal partners to make its stores iconic with the most innovative screens on the market.
Transparent screens integrated into the architecture and simplified content management, with no PC players.
The stunning Eataly Milan venue is enhanced to the full by an unconventional digital signage installation that highlights its features and amplifies its communication potential.
Role and context
Menu boards and software
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