Eataly: storytelling turns transparent

• Communicating Eataly's values in an incisive, pervasive way
• Delivering emotional content tied to seasonal themes
• Making the customer experience even richer and more unique
• Promoting partnership activities in a highly impactful, effective way

Innovative screens to make Eataly stores iconic

Our role

In Tecnovision and FluidNext, Eataly found the partners to make its stores iconic with the most innovative screens on the market. At Eataly Smeraldo, two transparent LED wall towers clad the columns of the glass lifts: an unconventional digital signage installation that enhances the venue and amplifies its communication potential. Eataly was also one of the first brands to take advantage of FluidNext software integrated directly into the screens, eliminating PC players.

The context

Eataly, the emblem of Italian fine food, was founded in 2007 from an idea by Oscar Farinetti, debuting in Turin. From a single store it has become a global phenomenon, with locations in cities such as New York, Tokyo and Dubai, and embodies Made in Italy excellence around the world.