La Piadineria: the menu board becomes a format

• Updating menus in real time across all stores
• Presenting products in a functional and emotional way
• Encouraging impulse purchases
• Communicating promotions, new products and marketing calls to action effectively
• Increasing sales of specific or higher-value products
• Implementing new trade marketing formats
• Encouraging visits to upper floors in multi-level stores
• Delivering information content more efficiently and effectively

Digital signage supporting La Piadineria's growth

Our role

Tecnovision and FluidNext fully manage La Piadineria's menu boards and digital signage. The triptych format, with two frameless monitors dedicated to the menu and products and a third for promotions and emotional content, can be updated remotely and is brought to life by creatives produced by FluidNext. The project is completed by the transparent LED wall in the Gae Aulenti Food Court and high-brightness double-sided shop window totems.

The context

La Piadineria was founded in Brescia in 1994 with a simple concept based on product quality. After renewing its brand identity, it began the systematic roll-out of digital menu boards in all existing stores and new openings, reaching over 400 digitalised stores.