Il progetto in sintesi
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Il cliente
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Tecnovision and FluidNext fully manage La Piadineria's menu boards and digital signage. The triptych format, with two frameless monitors dedicated to the menu and products and a third for promotions and emotional content, can be updated remotely and is brought to life by creatives produced by FluidNext. The project is completed by the transparent LED wall in the Gae Aulenti Food Court and high-brightness double-sided shop window totems.
La Piadineria was founded in Brescia in 1994 with a simple concept based on product quality. After renewing its brand identity, it began the systematic roll-out of digital menu boards in all existing stores and new openings, reaching over 400 digitalised stores.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Progetti correlati
Raccontaci il tuo progetto: dalla consulenza alla gestione dei contenuti, un unico partner.
Case study · Retail · Quick service restaurants
One of the most successful food retail chains, with over 400 stores, has entrusted Tecnovision and FluidNext with the complete management of its menu boards and digital signage
The menu board triptych, the transparent LED wall and double-sided shop window totems: a single partner for screens, FluidNext software and content.
La Piadineria was founded in Brescia in 1994 with a simple concept based on product quality. Over the years it renewed its brand identity and, having fully embraced digital signage, launched a restyling process through the systematic roll-out of digital menu boards in all existing stores and new openings. Today Tecnovision and FluidNext support this Love Brand, which has over 400 digitalised stores and a pace of new openings unprecedented in Italy.
Three solutions to present products in a functional and emotional way, from the store to the shop window.
La Piadineria revolutionises engagement with digital menu boards and video walls. Thanks to FluidNext, it customises its menu by location and offers an advertising experience tailored specifically to the context and the moment.
Role and context
Digital signage for food service
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