Green Pea: the first authorised giant LED wall in Turin

• Enabling the venue to communicate its initiatives effectively
• Having a proprietary digital out of home network to showcase partner brands and host third-party advertisers
• Giving the venue an additional touch of innovation

Digital out of home comes to the first Green Retail Park

Our role

Green Pea chose Tecnovision and FluidNext to start its digitalisation with over 70 m² of LED walls and digital totems. Our experience made it possible to install two large-format displays on an ultra-light, newly designed building: 60 m² of digital surface communicating on both sides of the building, in the area of the first historic Eataly. It is the first giant LED wall screen authorised by the City of Turin.

The context

Green Pea, the world's first Green Retail Park, opened in Turin in 2020 in the "green" format conceived by Farinetti. With sustainable design, renewable energy and recycled materials, it offers a shopping experience centred on respect for the environment. The goal was to communicate its initiatives effectively and have a proprietary digital out of home network to showcase partner brands and host third-party advertisers.