Il progetto in sintesi
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Il cliente
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Green Pea chose Tecnovision and FluidNext to start its digitalisation with over 70 m² of LED walls and digital totems. Our experience made it possible to install two large-format displays on an ultra-light, newly designed building: 60 m² of digital surface communicating on both sides of the building, in the area of the first historic Eataly. It is the first giant LED wall screen authorised by the City of Turin.
Green Pea, the world's first Green Retail Park, opened in Turin in 2020 in the "green" format conceived by Farinetti. With sustainable design, renewable energy and recycled materials, it offers a shopping experience centred on respect for the environment. The goal was to communicate its initiatives effectively and have a proprietary digital out of home network to showcase partner brands and host third-party advertisers.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Progetti correlati
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Case study · DOOH · Retail park
The first Green Retail Park dedicated to respect launches digital out of home with Tecnovision
Over 70 m² of LED walls and digital totems for a proprietary DOOH network, with two giant displays on the sides of the building at Lingotto.
Green Pea, the world's first Green Retail Park, opened in Turin in 2020. With a sustainable, innovative design, it offers a unique shopping experience centred on environmental sustainability. Through the use of renewable energy and recycled materials, Green Pea promotes an eco-friendly lifestyle. The project set a double record, inaugurating the first giant LED wall screen authorised by the City of Turin and launching innovative electric car charging stations equipped with large-format LCD displays from the Enel X Juice Media range.
60 m² of LED surface on both sides of an ultra-light, newly designed building in Turin.
Green Pea chooses Tecnovision & FluidNext and starts its digitalisation with 70+ m² of LED walls and digital totems. Juice Media make their preview debut in Turin in Farinetti's revolutionary "green" format.
Role and context
Q8 digital signage for service stations
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