Il progetto in sintesi
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Il cliente
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Tecnovision supported Q8 in digitalising its service stations with outdoor solutions in purpose-designed custom formats. Traditional forecourt billboards have become a system of single- and double-sided pole-mounted LED walls, alongside vertical LED banners on the columns and 55" outdoor totems near the pumps. The totem structure, built by Tecnovision, protects the devices from the weather.
Service stations have always hosted outdoor advertising networks, made up mainly of billboards at the back of the forecourt. Q8 chose to raise the bar by launching a pilot digitalisation programme capable of setting it clearly apart from the competition. The result is a high-potential digital out-of-home network, consistent and widely distributed.
Le soluzioni
Il video
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Case study · Retail · Service stations
Q8 embraces digital signage, creating the first service stations of the future equipped with LED walls and outdoor totems in purpose-designed custom formats
Pole-mounted LED walls, LED banners on the pumps and outdoor price totems: the first digital service stations, in purpose-designed custom formats.
Service stations have always hosted outdoor advertising networks, made up mainly of billboards at the back of the forecourt. Q8 chose to raise the bar by launching a pilot digitalisation programme capable of making a real difference and setting it clearly apart from the competition.
Three high-visibility outdoor formats that turn the service station into a digital out-of-home network.
Traditional forecourt billboards evolve into pole-mounted LED walls, creating a high-potential digital out-of-home network completed by outdoor totems next to the fuel pumps and vertical LED banners on the columns.
Role and context
Avip digitalisation
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