Q8: the service station that communicates

From billboards to a digital network

Our role

Tecnovision supported Q8 in digitalising its service stations with outdoor solutions in purpose-designed custom formats. Traditional forecourt billboards have become a system of single- and double-sided pole-mounted LED walls, alongside vertical LED banners on the columns and 55" outdoor totems near the pumps. The totem structure, built by Tecnovision, protects the devices from the weather.

The context

Service stations have always hosted outdoor advertising networks, made up mainly of billboards at the back of the forecourt. Q8 chose to raise the bar by launching a pilot digitalisation programme capable of setting it clearly apart from the competition. The result is a high-potential digital out-of-home network, consistent and widely distributed.