Enel X: EV charging becomes a medium

• Installation of unconventional displays
• Deployment of a permanent DOOH and Media network
• Broadcasting of special and interactive formats through the FluidNext platform

Smart charging and digital advertising for Enel X

Our role

Tecnovision and FluidNext supplied displays and martech solutions for Juice Media, the charging totem developed by Enel X in its Portal and Flag versions: high-brightness 75" LCD monitors, headcounters, control software and a media platform. For the flagship store on Corso Francia in Rome they also created two giant LED walls on the façade, an indoor LED wall and a digital mirror with content by FluidNext Studios.

The context

Enel X is leading the transformation of the energy sector and is a leader in supplying charging points for electric cars with its Juice range. Charging stations, increasingly widespread across the country, have become key elements of street furniture and therefore ideal media for latest-generation Media and DOOH networks.