Miscusi: fresh pasta goes tech

• In-store digitalisation for a more experiential use of space
• Instant order management through software integration and order callers
• FluidNext software integration with ordering kiosks for advanced marketing

Technology serving fresh pasta

Our role

Tecnovision and FluidNext brought professional 24/7 LCD monitors in portrait orientation, in 43" and 75" sizes, to Miscusi stores, together with the integration of FluidNext software with the ordering kiosks and the order caller system. As well as speeding up order management, the screens show a dynamic schedule of promotional and marketing content when they are not busy with orders.

The context

Miscusi is a food start-up founded in 2016 that created the concepts of tech pasta and fast casual: a hybrid model combining the speed and technology of fast food with healthy pasta from regenerative, low-CO2 agriculture. Today it is one of the best-known Italian companies in the sector, with 14 stores in Italy and one in London, and a menu suited to different dietary habits and intolerances.