San Siro: Italy's most digital stadium

• Providing effective information outside and inside the stadium to guide crowd flows in an orderly way
• Delivering sponsor communication with high impact
• Achieving maximum TV performance for sponsorships shown on the two rows of pitch-side LED banners
• Improving the quality of communication and entertainment in the corporate hospitality areas
• Providing quality infotainment to spectators through two giant screens visible from every point of the stadium

San Siro, since 2020 the first stadium with two 4K perimeter board systems for virtual overlay

Our role

For over 10 years we have been the technology partner of San Siro Stadium and the Milan clubs, supplying all digital communication media and related services and handling their routine and special operational management. With over 1,000 square metres of LED wall surfaces installed, San Siro has become one of the most technologically advanced venues in the world, ideal both for enhancing sponsorships and for spectator infotainment.

The double row of 6 mm pitch perimeter LED banners, extending for almost 500 linear metres, is an unrivalled excellence and ensures an extremely sharp image even in close-up TV shots. The two 10 mm pitch giant LED walls have a total surface of over 400 m² and a resolution higher than the Full HD standard. Digital signage in the corporate hospitality areas and information LED banners along the entire perimeter complete the installation, with all content managed remotely by FluidNext software on cloud infrastructure.

The context

The football industry is evolving towards generating revenue beyond TV rights. Increasing revenue from the stadium and sponsorships is a key factor in offering quality infotainment to spectators and boosting sponsor visibility.

The advent of digital overlay, i.e. the geolocation of the creatives displayed on the perimeter boards, broadens the horizons for the international value of sponsorship plans.