Mercato Centrale Milano: taste goes digital

• Make the customer experience even richer and more unique
• Manage the content schedule and promotions quickly and easily
• Boost sales of specific products

A visual dialogue in the heart of Central Station

Our role

At Mercato Centrale Milano we installed a giant 225x300 cm LED wall with a 2.6 pitch at the entrance and a series of professional 46" and 55" monitors, in portrait and landscape, to showcase products and inform customers about the offer in real time. With a FluidNext plug-in, the client can also manage the display source remotely: streaming, digital terrestrial TV, satellite, digital signage and train timetables.

The context

Opened in 2020 inside Central Station, Mercato Centrale Milano has become a crossroads of food and wine excellence and a stage for cultural events that reflects the city's cosmopolitan soul. Its communication, made of graphic signs, graffiti, words and colours, needed to blend with digital technology to enrich every visitor's experience.