Il progetto in sintesi
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Il cliente
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At Mercato Centrale Milano we installed a giant 225x300 cm LED wall with a 2.6 pitch at the entrance and a series of professional 46" and 55" monitors, in portrait and landscape, to showcase products and inform customers about the offer in real time. With a FluidNext plug-in, the client can also manage the display source remotely: streaming, digital terrestrial TV, satellite, digital signage and train timetables.
Opened in 2020 inside Central Station, Mercato Centrale Milano has become a crossroads of food and wine excellence and a stage for cultural events that reflects the city's cosmopolitan soul. Its communication, made of graphic signs, graffiti, words and colours, needed to blend with digital technology to enrich every visitor's experience.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Case study · Retail · Food hall
The alchemy of culinary tradition and modernity at Mercato Centrale Milano
A giant LED wall at the entrance, professional monitors and automatic source switching with FluidNext, in the heart of Central Station.
Mercato Centrale Milano, opened in 2020, is a gem of conviviality and taste inside the iconic Central Station. The space has quickly established itself as a crossroads of food and wine excellence and a stage for cultural events, reflecting Milan's cosmopolitan soul. Communication inside Mercato Centrale comes alive through graphic signs, graffiti, words and colours, and blends seamlessly with the advanced digital technology of Tecnovision and FluidNext, creating a visual dialogue that enriches every visitor's experience.
Screens that communicate promotions, offers and wayfinding, with sources and schedules managed remotely via FluidNext.
Tecnovision and FluidNext bring to life a dynamic visual dialogue that not only catches the eye but invites every visitor on a unique sensory journey, enriching every moment spent among the stalls and aisles of this iconic space.
Role and context
Digital signage for food service
Perimeter LED wall banners
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