IKEA: digital installations with Swedish design

• Improving the shopping experience through interactive, unconventional communication
• Increasing sales of specific or higher-value products
• Managing customer flows within the store more efficiently
• Making the most of high-attention spaces
• Delivering information content more efficiently and effectively

The digital transformation of IKEA stores for a richer customer experience

Our role

A digital signage project designed to enhance the customer experience and boost the communication power of display areas and totems. The collaboration with a giant present in 62 countries allowed us to fully express the versatility of our technologies and our ability to develop customised projects and solutions based on conceptual briefs. In addition to engineering and building each installation, we created interactive applications and special content to maximise the impact of every installation.

The context

IKEA's approach to digital signage can rightly be described as a best practice, highlighting the importance of digital communication media (LED walls, totems, LCD displays) in redesigning the shopping experience and leisure time in general, especially when focused on infotainment. In very large stores, the challenge starts with defining the positioning and formats of the screens.