Il progetto in sintesi
[[tv:sintesi-testo]]
Il cliente
[[tv:testo-intro]]
[[tv:testo-obiettivi]]
A digital signage project designed to enhance the customer experience and boost the communication power of display areas and totems. The collaboration with a giant present in 62 countries allowed us to fully express the versatility of our technologies and our ability to develop customised projects and solutions based on conceptual briefs. In addition to engineering and building each installation, we created interactive applications and special content to maximise the impact of every installation.
IKEA's approach to digital signage can rightly be described as a best practice, highlighting the importance of digital communication media (LED walls, totems, LCD displays) in redesigning the shopping experience and leisure time in general, especially when focused on infotainment. In very large stores, the challenge starts with defining the positioning and formats of the screens.
Le soluzioni
Il video
[[tv:testo-video]]
Ruolo e contesto
Galleria
Clicca su una foto per ingrandirla.
Progetti correlati
Raccontaci il tuo progetto: dalla consulenza alla gestione dei contenuti, un unico partner.
Case study · Retail · Home furnishings
The digital signage network created for IKEA features multiple experiential installations designed to engage, entertain and involve customers
Totems, LED rooms and custom-designed interactive installations to enrich the customer experience with playful, informative and interactive content.
The collaboration with one of the world's best-known furniture and design brands perfectly demonstrates Tecnovision's ability to develop custom projects and solutions based on very distinctive and always highly challenging conceptual briefs (magic mirror, upside room, digital case...). Each installation was designed, engineered and built in-house and brought to life by interactive software and special content created by FluidNext.
Installations developed with IKEA designers to engage, inform and excite along the entire customer journey.
For each store we created unique solutions and experiences that shape the customer journey
Role and context
In-store LED walls and totems
Digital communication
Ricevi in anteprima informazioni su nuovi prodotti, tendenze di mercato e progetti speciali. Iscriviti alla nostra newsletter per iniziare a ricevere le nostre news.
