Il progetto in sintesi
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Il cliente
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Tecnovision delivered vertical LED walls for Rinascente, integrated into the architecture of the shop windows and beside the department store entrances. The screens follow the proportions of each opening, from large rectangular windows to arched ones, and render leading luxury brand campaigns with faithful colours and high brightness, even in full daylight and under the porticoes.
In high-end retail the shop window is the first point of contact with customers and a space brands compete for. Moving from static displays to LED walls means alternating several campaigns, updating them in real time and catching the eye of passers-by with motion, while keeping a consistent image across every store.
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Case study · Retail · Luxury & fashion
Vertical LED walls in the shop windows and entrances of Rinascente department stores across Italy, bringing leading luxury brand campaigns to life
Windows and entrances become full-height digital surfaces, where leading luxury brand campaigns come to life with images and motion.
Rinascente is Italy's benchmark for fashion, design and luxury, with department stores in the country's main cities. Its shop windows have always been the stage on which leading brands present their collections. Together with Tecnovision, Rinascente chose to bring the language of digital right there: windows and entrances become full-height light surfaces, able to change campaign without changing the display.
Full-height screens integrated into the window architecture, for campaigns that change without changing the display.
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