Rinascente: luxury shop windows go digital

• Turn shop windows into dynamic communication surfaces
• Enhance leading luxury brand campaigns with images and motion
• A consistent visual language across department stores throughout Italy

From dressed window to digital window

Our role

Tecnovision delivered vertical LED walls for Rinascente, integrated into the architecture of the shop windows and beside the department store entrances. The screens follow the proportions of each opening, from large rectangular windows to arched ones, and render leading luxury brand campaigns with faithful colours and high brightness, even in full daylight and under the porticoes.

The context

In high-end retail the shop window is the first point of contact with customers and a space brands compete for. Moving from static displays to LED walls means alternating several campaigns, updating them in real time and catching the eye of passers-by with motion, while keeping a consistent image across every store.