Il progetto in sintesi
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Il cliente
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[[tv:testo-obiettivi]]
Tecnovision designed and installed a very elongated LED wall, positioned above the reception desk and below the UniCredit logo. The screen is set in a light wood frame that blends it into the wall and makes it part of the interior design. Every phase of the installation was followed closely, from module assembly to calibration tests and commissioning.
In corporate headquarters the lobby is where a company's identity is perceived first. A panoramic LED wall makes it possible to alternate institutional campaigns, ESG messages and internal communication, in a format that can be read from across the lobby and accompanies visitors all the way to the reception.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Case study · Corporate · Banking
A wood-framed panoramic LED wall above the reception in the lobby of UniCredit Italia, in Piazza Gae Aulenti, Milan, telling the group's story to employees and guests
Above the reception, below the group logo: an elongated, wood-framed LED wall that welcomes visitors with corporate and ESG campaigns.
UniCredit Italia's headquarters in Piazza Gae Aulenti is one of the symbols of Milan's new skyline. In the large entrance lobby, the reception is the first point of contact for employees, clients and guests. For this space UniCredit chose, together with Tecnovision, a panoramic LED wall that turns the wall above the desk into a storytelling surface, integrated into the architecture and materials of the lobby.
An elongated screen, blended into the wall with a wood frame, readable from across the lobby.
Role and context
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