Via Pattari: a digital maxi billboard in the heart of Milan

• Bring a digital maxi billboard to the heart of Milan
• Ensure visibility and readability from a long distance and in full daylight
• Enhance the building's architecture with a curved screen on the corner

From maxi billboard to digital out of home

Our role

Tecnovision built for StreetVOX a 150 m² outdoor LED wall with 3.9 mm pitch that follows the corner of the building with a continuous curved surface. The screen can be read from several directions, from the street and from the view towards the Duomo, and turns the facade into a digital maxi billboard able to host large-format campaigns with sharp images even up close.

The context

Maxi billboards in central Milan are among the spaces most sought after by leading brands. Moving from printed banners to an LED wall means alternating several campaigns on the same site, updating them in real time and using motion and the curvature of the screen to catch the eye of passers-by.