Il progetto in sintesi
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Il cliente
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Tecnovision built for StreetVOX a 150 m² outdoor LED wall with 3.9 mm pitch that follows the corner of the building with a continuous curved surface. The screen can be read from several directions, from the street and from the view towards the Duomo, and turns the facade into a digital maxi billboard able to host large-format campaigns with sharp images even up close.
Maxi billboards in central Milan are among the spaces most sought after by leading brands. Moving from printed banners to an LED wall means alternating several campaigns on the same site, updating them in real time and using motion and the curvature of the screen to catch the eye of passers-by.
Le soluzioni
Il video
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Ruolo e contesto
Galleria
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Progetti correlati
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Case study · DOOH · Maxi billboard
StreetVOX chose Tecnovision for a DOOH maxi billboard: a 150 m² curved outdoor LED wall with 3.9 mm pitch in Via Pattari, in the heart of Milan
A curved screen wrapping around the corner of the building, steps from the Duomo: the traditional maxi billboard becomes digital out of home.
Via Pattari lies just steps from Milan's Duomo, in one of the busiest pedestrian areas of the city, between tourists, shopping and everyday life. StreetVOX chose a corner building overlooking this constant flow for a high-impact digital maxi billboard, delivered with Tecnovision.
A continuous LED surface wrapping around the corner of the building, designed for long-distance viewing and the pedestrian flows of the city centre.
Role and context
LED walls for airports and metros
Avip digitalisation
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