Ethos: the perfumery lights up in the shop window

• Software integrated directly into the monitors
• Content scheduling without a PC player
• Dynamic communication in the shop window and in store

A more connected network of perfumeries

Our role

Tecnovision and FluidNext supported Ethos in strengthening its communication and improving the shopping experience in its stores. The project combines high-brightness Epoc Shell 55" shop window totems and wall-mounted 49" LCD monitors, with FluidNext software integrated directly into the displays. With no external hardware, every affiliate can manage personalised, dynamic content in real time from their own PC or smartphone.

The context

Ethos Profumerie was founded with the aim of creating a network of perfumers across Italy and today has 292 affiliates. The group's philosophy takes shape in promotional strategies, online and offline communication and professional training programmes. Digital signage allows every affiliate to present fragrances and promotions in an engaging way and to offer a personalised service.