Paul&Shark: the mannequin goes digital

Case study · Retail · Fashion

Paul&Shark: the mannequin goes digital

Paul&Shark enhances showrooms, stores and trade fairs with totems and LED walls

Dual Taller totems and LED walls for Paul&Shark stores, showrooms and trade fairs

From the flagship store to the Milan showroom and Pitti Uomo: totems, LED walls and monitors managed remotely with FluidNext.

• Client: Paul&Shark
• Market: Retail · Fashion
• Solutions: Dual Taller totems, LED walls, LCD
• Location: Stores, Milan showroom, Pitti Uomo
• Installations: Flagship stores and shop-in-shops
• Software: FluidNext, remote content

The historic Paul&Shark brand, between present and future

Today Paul&Shark is present in 143 countries and 906 cities with more than 2,000 points of sale, including 135 single-brand stores in the most exclusive shopping districts, from Milan to Hong Kong, from Dubai to Moscow. Always moving with the times, it chose to digitalise its flagship stores and shop-in-shops by integrating Dual Taller totems into the layouts to enrich the visual experience by recreating a digital mannequin, as well as immersive set-ups at events and trade shows.

Goals achieved

When Paul&Shark fashion meets totems and LED walls

An integrated ecosystem connecting showrooms, stores and events, with content updated according to product availability.

Dual Taller totems at Pitti Uomo

At Pitti Uomo, the Dual Taller totems take centre stage on the Paul&Shark stand, capturing attention and defining the exhibition space with their innovative design, modularity and stage presence

Role and context

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