Paul&Shark: the mannequin goes digital

• A digital ecosystem: from the showroom to the stores and events. An integrated system that connects every aspect of the experience, transforming the way customers interact with the brand.

A digital ecosystem for the Paul&Shark brand

Our role

For Paul&Shark we digitalised flagship stores and shop-in-shops with Dual Taller totems, which recreate a life-size 1:1 digital mannequin, and with LCD monitors built into the furnishings. In the Milan showroom we installed two ultra-high-resolution LED walls, while at Pitti Uomo the Dual Taller totems took centre stage on the stand. All installations are managed remotely with the FluidNext platform.

The context

Paul&Shark is present in 143 countries and 906 cities with over 2,000 points of sale, including 135 single-brand stores in the most exclusive shopping districts, from Milan to Hong Kong, from Dubai to Moscow. Always moving with the times, the brand chose to enrich the visual experience in its stores and at trade events, showing constantly updated products and content tailored to the actual availability of each item.