Il progetto in sintesi
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Il cliente
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In the bars of San Siro stadium, long rows of digital menu boards run above the counters: they show sandwiches, snacks and drinks with prices, directions to the till, partner brands and the live match. In the Milano Bicocca restaurant a video wall dominates the room with brand and food videos. In Nice a large LED wall frames the entrance and welcomes guests on the red carpet. All content is managed remotely with the FluidNext software.
Doppio Malto serves beer and food in venues with a strong identity, in Italy and in France, and is also present in the bars of an iconic stadium like San Siro. Each place has different needs: quick reading and crowd flow at the stadium, atmosphere and brand storytelling in the restaurants. Digital signage brings both together on a single platform.
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Success story · Retail · Restaurants and food & beverage
From the bars of San Siro stadium to the restaurants in Milano Bicocca and Nice, Tecnovision and FluidNext digital signage tells the Doppio Malto menu, offers and brand.
Menu boards in the bars of San Siro stadium, a video wall in Milano Bicocca and a LED wall at the entrance of the Nice restaurant, with content managed by FluidNext.
Doppio Malto is a brewery with a kitchen. Its beer is brewed in Iglesias, Sardinia, and served across about sixty venues in Italy and France. The promise is simple: beer, food and happiness.
“We chose Tecnovision because in a format as carefully designed as ours, where every detail tells who we are, digital signage also plays a fundamental role.” Giovanni Porcu, CEO of Doppio Malto
Doppio Malto’s growth places strong focus on running food & beverage areas in Italy’s main stadiums: all the bars and the offer in the stands of San Siro, and the same in the stadiums of Cagliari, Sassuolo and Parma. Tecnovision already runs LED walls, giant screens and perimeter boards in stadiums: Doppio Malto’s menu boards complete the digital fan journey.
Long rows of digital menu boards above the bar counters show products, prices, offers, partner brands and the live match.
A large video wall set into the picture wall tells the story of dishes, beers and venues.
The venue entrance is an LED wall wrapped around the door, with the illuminated Doppio Malto sign and a red carpet. The venue seats more than 200 guests and has a terrace of about 180 m².
In Nice the whole restaurant entrance has become a digital sign: not a simple illuminated sign or LED lightbox, but a continuous video surface working as sign, digital shop window and advertising screen.
An illuminated sign always shows the same logo; a digital LED sign also shows video, menus and offers, like an electronic sign updated remotely.
A custom LED sign or a portal LED wall sets the venue apart among the mall shop windows, with adjustable brightness.
Design digital menu boards
Digital menu boards
Giant screens and LED perimeter boards
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